South West Design + Digital Student Awards

2020 Finalist Brochure

Stuart Oh
University of Plymouth
BA (Hons) Graphic Communication with Typography

Penguin Composition

The composition rules used to format almost every fiction book, magazine and coming today are more than 70 years old, while these standardised typographical laws are functional and aesthetic when weighed against today's values, they prove unsustainable considering the volume of trees and pulp used in production.

Stuart offers a solution which not only reduces whitespace in mass publishing whilst maintaining legibility, but accounts for contemporary environmental values. A set of glyphs replaces traditional line and paragraph breaks with new composition formatting, while eight new combined punctuation marks offer dialogue flexibility.

In this sample publication of Norwegian Wood, the printed result reduced paper usage by 46%. And intriguingly, of 38 readers, all but one adjusted to the new system within 4-6 pages.

Other finalists

Navigate through the rest of our 2020 finalists.

Karlis Kah

Cardiff MET University
BA (Hons) Graphic Communication

Ella Harvey

Falmouth University
BA (Hons) Graphic Design

Connor Beard

University of Gloucestershire
BA (Hons) Graphic Design

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