Cardiff is a city of creativity, diversity and growth. So, when it came to developing an engaging brand identity for a bike share business within the city, Karlis looked for a connection that celebrated these traits. The resulting visual identity salutes one of Cardiff’s most famous sons and beloved author, Roald Dahl.
The bright colours, jazzy illustrations and characters are reminiscent of the imaginary worlds Dahl created, with a brand identity reflecting the diverse yet relatable personalities that form Cardiff’s community, inviting users to get lost in the history and the magic of the city.
