South West Design + Digital Student Awards

2020 Finalist Brochure

Ella Harvey
Falmouth University
BA (Hons) Graphic Design

Aida

Could design transform the average citizen into an emergency first aid hero?

This is the question Ella answers with her project, Aid Assistant: AI-powered support that offers everyday people the confidence to perform emergency first aid. With just 5% of adults admitting they have the skills and confidence to provide medical assistance in a critical situation, this app-based virtual assistant provides an immediate, reassuring service.

Using UX-driven design, Ella was inspired by AI-powered assistants such as Siri and Alexa to offer a persona that’s a step away from the stuffy, formal tone of medical literature, taking a more personable approach inspired by emergency call handlers: reassuring, but authoritative. The resulting anthropomorphic character, Aida, is based on an orangutan, a friendly and relatable figure.

Other finalists

Navigate through the rest of our 2020 finalists.

Karlis Kah

Cardiff MET University
BA (Hons) Graphic Communication

Connor Beard

University of Gloucestershire
BA (Hons) Graphic Design

Freya Harvey

Falmouth University
BA (Hons) Graphic Design

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