Second Chance

Not only was Emma’s work graphically stunning, it also responds to a huge problem the world faces: food waste. Her designs were rooted in some hard-hitting facts – for example, if food waste was a country, it would be the third most greenhouse gas polluting country in the world.

Emma’s idea to create an app filled with tips on giving your expired food items a second chance was beautifully executed, complete with design which would maximise engagement, plus a series of complementary ad concepts.