Losing it. Lost it. Loser

Claire’s original brief was to explore the theme, ‘lost’, creatively and typographically. The outcome was a stunning piece of art in the form of a book which is part sporting history, part self-help gone-weird.

Claire’s Losing it. Lost it. Loser. is based on ‘losing it’ on the tennis court, and explores famous moments when professional players have lost their cool – including the infamous McEnroe incident: YOU CANNOT BE SERIOUS?! It also posits useful tips to the burgeoning tennis player.