In an increasingly digital world, consumption habits are changing, trends are fleeting, and attention spans are shorter – not to mention harder to grasp in the first place. But when it comes to books, it’s what’s on the inside that really counts. So how do we keep young adults engaged in reading?
It’s time to take off the covers, with Pick Up Lines. Freya’s solution strips back the book selection experience. In a nod to the online dating world, Pick Up Lines’ web visitors are instead presented with the first lines of a book, in a ‘blind date’-esque book experience.
