It’s fair to say the herbs market is fairly uninspiring, punctuated with repetitive green shelves, glass jars and a lack of story or heritage. Don’t herbs deserve a little more excitement?

Mont & Bianco transforms the way your average home cook views herbs. Filling a gap in the market for a brand that elevates expectations and inspires creativity, Connor has created a brand which promises dishes full of as much story as they are flavour.

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With a brand story which hails from both the Italian and French sides of Mont Blanc, Mont & Bianco features a unique visual language inspired by the colourful herbs of the region, with its brand palette threaded with green shades offering consumer category confirmation. The result is not only an accessible brand for home cooks to navigate and identify on-shelf, but a story that inspires creativity.

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